When I was a kid growing up there seemed to be all kinds of Kodak commercials on television. Usually on Sunday evenings it seemed (around the time of Ed Sullivan and Walt Disney) I always looked forward to their upbeat ads. A lot of the times they would advertise their new line of Kodak Instamatic cameras…cameras for the everyday person where you could record Aunt Martha or Uncle Bob. Wow…how times change. Kodak is struggling to remain in business. This wasn’t always the case.
One of the earliest models that Kodak released to the public was the “Brownie”. The early predecessor of the popular Nikon D5100 DSLR, it took the masses by storm and popularized “low budget” photography. Now if you could get your hands on one of these originals you would have quite the antique collectable on your hands.
It was first introduced back in February, 1900. Basically a cardboard box with a simple lens it took 2.25″ square pictures. It had very simple controls and initially sold for only $1…so the general public could easily afford one. It was named after a popular cartoon of the time. Kodak’s idea was that you take the picture and they do the rest (and make tons of money in the process I might add).
Soon people were taking their Brownie cameras with them everywhere and recording everyday events like birthdays, and vacations and trips to see the relatives. The age of photography was amongst us…and Kodak was cashing in on it all quite handsomely.
Well, as is the case with a lot of things that are cheaply produced and sold to the masses…they are easily disposed of as well. As Kodak released newer and more technologically advanced models the older Brownie’s took the backseat and started to disappear from the scenes.
Kodak has hit some real rough times as of late. The pioneers of film photography has not been able to adapt to the digital age. They stopped production of their famous Kodachrome film (yes, the one Paul Simon wrote a song about) and and moving their business to the area of digital print. It looks like there will be no more successors of the Brownie coming our way.
Keep your eyes out when you go to your next yard sale or auction. Someone might be cleaning out their attic or garage and have had an old Brownie camera sitting about that they are wanting to get rid of. Snatch it up…you will have a great antique and a part of photographic history at the same time.
