http://www.worldfamousradioshow.com/2010/08/night-poster/
Poster Printing: How to Connect
A poster on a bulletin board caught my attention. It was a poster advertising the boxing match between Filipino boxing star Manny Pacquiao and the icon of British boxing, Ricky Hatton. It was not a single poster printing, as is usually the way boxing was announced: the protagonists in a battle stance. What struck me is how boxing matches are announced. These signs tend to feel more fluid with testosterone. I mean, is written and designed to attract men.
These posters from the simple desire to be pumped. He went straight men. The man bound and tied to print posters. It delivers a message of boxing so that men think that to get a ticket immediately, even if this money is intended something else. The desire is just too much power to abort.
If you tried to print posters in the past, it is likely that the item was lost most important in any design of the poster: emotional bond. How can you ensure that your printing posters appeal to the emotions of your target audience? If you want to know, read and follow these tips.
1. Addressed to a specific audience. In the example above, it is usually for the male species. Regardless of age, boxing appeals to those men. If your connection is not without signs, throw it away and redesign of another. Otherwise, you are wasting money something that does not achieve its objective. In other words, its design should focus on your target market. The designs are not like guns – do not intend and hope to hit something. Poster printing should be tailored to a specific target audience.
2. Your poster should be highlighted. generic posters or companies "fly-by printing Poster of the night are indistinguishable. Are models of the past and have been raised, and I needed it. Weather Posters should emphasize the need to appeal to their readers or points emotionally. "
The poster for the Pacquiao-Hatton match was well designed and developed for boxing fans. Its design incorporates memories gladiator events in Rome.
3. Choose colors that appeal to emotions. Red arouses anger, passion and anger. Orange encourages optimism and joy. Black sent a message of mystery. These are the subliminal effects of color. Know them and use them to stir the emotions of his client.
Here are some tips to make sure you have effective device design. Always remember these three things as they embark on their postcard printing an effective marketing strategy and more efficient.
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